According to research, more than 30% of the drivers in Russia park their cars in the disabled parking spaces without minding the signs on the ground. The fact is, this doesn’t happen just in Russia.
With regards to this, A Russian non-profit organization came up with a powerful and yet surprising campaign to make people aware of special parking spaces. The campaign aims to stop the inconsiderate behavior.
Through the installed projections, an image of a real disable person pops up every time a non-disabled driver tries to park in the spaces.
Using technological system, a hologram appears to confront the misconduct of the driver. And watch how some people would react at this campaign.
https://www.youtube.com/watch?v=DUfcNNv3g68&feature=youtu.be&t=21
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Video from Bird Strategy, Inc.