Encouraging consumers to buy one’s product is greatly a tricky business to deal with. It needs a lot of hard work especially when they’ve seen your product for the first time. Advertisements are everywhere around the corner; there’s billboards, flyers, and of course, commercials.
Commercials are quite popular and most big companies resort to this activity. If most commercials would simply deal with the product directly, Dutch company named Campina Friesland Kievit, which makes coffee creamer make it more elegant, messing your mind what they are really campaigning for.
With the help of Brussels-based photographer Jeffrey Vanhoutte and ceative agency Norvell Jefferson, they created a photo series and video that beautifully capture a dancer’s elegant acrobatic movements with expressive bursts of white powder.
Here’s the advertisement:
And here’s how they made it:
Thank you so much for dropping by and reading this blog post. For more awesome commercials, feel free to visit our website more often.