When people see advertisements, more often than not, they think these are just a way for companies to gain profit and manipulate people’s choice and spending. Our usual perception of this marketing strategy is that, it only deals with wealth, selling unwanted products, and making bad products look good.
Yes, this may be true. But on the brighter side, there are advertisements (such as listed below) which help social issue campaigns or non-profit organizations to raise awareness and encourage a change in behavior or perception. This is their way for their voices to be heard.
Here are a few examples of advertisements that (for us) are effective strategies for social awareness:
#1. “Stop The Violence, Don’t Drink And Drive” (Ecovia)
#2. “Torture Victims Are People Just Like You And Me” (ACAT)
#3.“If you smoke, statistically your story will end 15% before it should.” (Quitline Book Ad by Iris London)
#4. “Your Skin Color Shouldn’t Dictate Your Future” (LICRA)
#5. “If You Don’t Pick It Up, They Will” (Endangered Wildlife Trust)
#6. “Slower Is Better” (Elm Grove Police Department)
#7. “Stop The Abuse” (Animal Anti-Cruelty League)
#8. “Don’t Talk While They Drive” (Bangalore Traffic Police)
#9. “Horrifying, More Horrifying” (World Wildlife Foundation)
#10. Deforestation continues with the turn of a page” (Greenpeace China)
#11. “Liking Isn’t Helping” (Crisis Relief Singapore)
#12. Air Pollution Kills 60,000 People a Year (NRDC.org)
#13. “Paper Dispenser: Save Paper. Save The Planet” (World Wildlife Foundation)
#14. “Unhate” (Benetton)
#15. “What We See When You Smoke” (Quitsmoke.us)
#16. “It’s Not Happening Here, But It’s Happening Now” (Amnesty International)
#17. “Every 60 Seconds a Species Dies Out” (Bund)
#18. “Causing Cancer By Yourself” (China Environmental Protection Foundation)
#19. “What goes around, comes around. Keep the sea clean.” (Emirates Environmental Group)
#20. “Censorship tells the wrong story.” (Reporters without Borders)
#21. “Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” (Colorado State Patrol)
#22. When you see a tuna, think panda.” (Sea Shepherd Conservation Society)
#23. “Sleepiness Is Stronger Than You”. (ThaiHealth Promotion Foundation)
#24. “Before it’s too late.” (World Wildlife Foundation)
#25. “For the homeless, every day is a struggle.” (Father Bob Maguire Foundation)
#26. “The Prevention Beer Mug” (EURORSCG Prague)
#27. “One child is holding something that’s been banned in America to protect them.” Moms Demand Action for Gun Sense in America
#28. Cancer Awareness Bra (Shopping Patio Dom Luis)
#29. “Buckle up. Stay Alive.” (Quebec Automobile Insurance Society)
#30. “What Goes Around Comes Around. Stop the Iraq War.” (Global Coalition for Peace by Big Ant International)
#31. “Smoking causes premature aging.” (Nicotinell)
#32. “Women need to…” (UN Women)
#33. “Don’t buy exotic animal souvenirs.” (World Wildlife Foundation)
#34. “Same pet, different owner.” (CARA Welfare Philippines)
#35. “Sexual predator can hide in your child’s smartphone.” (Innocence in Danger)
#36. “You are not a sketch. Say NO to anorexia.” (Star Models)
#37. “Neglected children are made to feel invisible.” (Australian Childhood Foundation)
#38. “Think Of Both Sides” (Ekburg.ru)
#39. “See how easy feeding the hungry can be.” (Feed SA)
#40. “Plastic Bags Kill. Keep our oceans clean.” (Global Action In The Interest of Animals)
Share this to others and help in raising social and environmental awareness!