Who among you here is a fan of Coca-Cola? Well, it’s got something up for you. In order to promote its newest tiny Coke cans, Coca-Cola has teamed up with advertising agency Ogilvy & Mather Berlin and cleverly installed miniature kiosks which embodies the campaign motto that says, “It’s the little things in life that make us happy.”
The kiosks, which were placed in five major cities throughout Germany, sold mini cans of Coke and other mini products. They even had a pint-size vending machine.
Many passersby stopped in their paths to check out the funny sight of these charming little kiosks and talk to to a real vendor sitting inside.
While some even took pictures and bought miniature products for fun.
The tiny toy format of the pop-up venue highlights the smaller 7.5 ounce versions of Coke cans.
According to Ogilvy, the kiosks sold an average of 380 mini cans per day which is 278 percent more than a typical Coke vending machine.
Watch the video below:
The creative campaign has proven to be successful not just on the streets but also on the internet as a viral hit, bringing smiles to every Coca-Cola fan anywhere in the world.
Share this others and see “good things come in small packages”!