You can clearly determine the difference between poor and rich neighborhood through their physical structures. But these following photos are not photoshopped images of two different neighborhoods put together for comparison. They are actual areas which display obvious economic divergence.
In an effort to cast a light on community development issues and spark change, photographer Oscar Ruíz teamed up with Publicis Mexico for this ad campaign called Erase the Difference.
These images reveal the incredible polarity of the homes that sit side by side.
An evidence of an undeniable contrast between a poverty-stricken area and a prosperous community.
The standard of living and the people’s lifestyle can be clearly visualized.
And just by looking at these images, you will immediately understand what it feels like living in this two opposite neighborhood.
With a short message that reads “This image has not been modified. It’s time to change that,” this ad campaign encourages everyone to take part on this drive to make a change in our civil society and abolish inequality.
Share these to your friends and be involved!